Instagram released their new feature “stories” in August in the year 2016. The stories feature of Instgaram has become one of the most used features of Instagram, with more than 500M active daily users using Instagram stories each day. Every day, more than 87 percent of the users on Instagram post their content on Instagram stories, and before they browse, they check the stories’ content through the Instagram feed. Such a welcome of stories makes an excellent opportunity for marketing the brands and business and promoting their services and products.
Over the past years, a lot of potential for marketing, like improving product sales and helping the brands to increase engagement, has been shown by Instagram stories. Among Instagram users, stories are becoming one of the favorite content formats. So the content for Instagram Stories is worth investing in. It is very important to build a comprehensive strategy for content to grow the engagement rate of your stories and build up the viewership.
CUSTOMIZE YOUR STORIES’ STYLE
The first thing you should do is setting the tone for your future strategy of story content, the general appearance of your content, the color palette, and, namely, the style. The content style of stories includes your content choice, which should be the same for all stories, Instagram gifs, and filters.
Once you make a story content enough, you can arrange it into highlights that your audience can browse later. Buy Instagram story views to grab more views and attention. At the top of your homepage, highlights will appear, and it should also be styled. To create the style of your Instagram story that highlights your brand’s aesthetic, you can hire independent artists. The style you will use for your story will differentiate your style from other businesses and brands and become your prominent and significant feature with which your target customers will associate you.
OUTLINE A CONTENT PLAN FOR YOUR STORIES
First, you have to need to set a goal to create an effective plan for your story’s content. You need to make content that is not too pushy and straightforward but rather inviting and engaging if your goal is to generate sales. Have a clear idea about your story content. Speaking about story uploading, your content strategy for the story also includes a detailed content schedule depending on your follower’s activity.