Originally TikTok was an application used for creating short-form videos, primarily for lip-syncing, and now it has become a home for all contents. TikTok managed itself into the market typically for the app Musical.ly in 2017 with $1 billion. There is no doubt that Generation Z is the biggest audience in this TikTok field. 

TikTok, with its unprecedented growth, has become a comfortable place for marketing for more businesses. We will discuss in-depth how TikTok ads bring more views. 

Who is Using TikTok?

The younger audiences are more active on TikTok, whose average time spent on this application is about 66 minutes and 12 sessions a day. And to make a clear perspective, Instagram users’ usage of the app is 53 minutes, and Facebook users’ time is 58.5 minutes in a day. As the content is short and more easily accessible than youtube videos, the average time for a user session is under 5 minutes. 

Research has proved that the younger audience in TikTok has a 55.6% rate of male user’s and 44.4% are females. All brands are thriving with the help of the TikTok platform. 

How Ads Help Brands For Views?

Create organic content and run a branded challenge or leverage paid ads to get more views on TikTok. Even collaborating with content creators can bring you TikTok views. 

Branded Challenges On TikTok

Any brand or user can create a hashtag organically, and by doing so, you can get profile visibility. Using branded hashtag challenges creates “Discover pages” that link to product or store locations, including a challenge page with hashtag content. Even buying TikTok views will make your content part of the discovery page when you use the right hashtag. However, the average pricing of these hashtags is about $50,000 to $100,000. 

TikTok Sponsored Ads

TikTok has multiple ads which charge a reasonable engagement rate to the whole bunch of audiences, and the rate of ads is 3% to 12% CTR to the site. The following are the ad formats in TikTok:

Top-View – Top-view ads are the ones that grab users’ attention by appearing on the top of the For You page. The duration of these ads is up to 60 seconds long, which offers a good viewing experience for the content. 

Brand-Takeover – Brand-takeover ads are the alternatives for the top-view ads, which offer full-screen static or dynamic display, creating a visual impact for the users when they open the TikTok application. 

In-Feed Ads – In-Feed ads tell the brand stories like professionals, and they are called TikTok’s standard ad format. However, these ads give the ability for users to share, comment, and shoot videos with the same TikTok sound. 

TikTok Influencers

TikTok, with its higher volume content, has made brands partner with influencers to reach more users in less time, and the pricing is 250% lesser than the Instagram influencers. TikTok influencers with 2.5+ million followers charge $600-1000 for a post, and other IG influencers price it $100 per post(Followers 10k). 

In addition, the platform is easier to find content creators of the same niche to align the brand’s audience in the creator marketplace. Also, the influencers hub provides insights to influencers’ audiences with a content performance which is nothing but views, comments, and shares, and graphs based on followers and engagement. 

Key Takeaway

TikTok is consistently evolving with the help of advertising, and brands are still using this opportunity to gain exposure on this platform. Brands can engage with users through the best ads formats that suit them and gain fame in a short period. TikTok will seamlessly integrate native content along with ads and achieve your desired results.